Smart Filter Add to Chrome

Amazon filter: hide Sponsored results and fake-sounding reviews

Add a rule like Sponsored or fake-sounding reviews. Smart Filter hides, blurs or dims every match in Amazon search results and on product pages.

Add to Chrome See example rules
amazon.com/s?k=water+bottle
amazon.com

3 hidden on this page

  • SponsoredHide · this site · 2 here
  • keyword-stuffed titlesHide · this site · 1 here
1,026credits left
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What the Amazon filter covers

Search results

Every result on a search page is checked, Sponsored ones included. The Sponsored label is part of a result's text, so one keyword rule finds them.

Customer reviews

Reviews on product pages are checked too. An AI rule reads the review title and body, so it can act on how a review sounds, not only on its words.

Hidden, not gone

A hidden result leaves a quiet Hidden line with a Show button. Pick Blur or Dim instead if you still want to see what was caught.

Your storefront

Works on the main Amazon storefronts, for example .com, .co.uk, .de and .co.jp. The Sponsored label is translated per storefront, so on other languages use the word the page shows.

Example rules for Amazon

The suggested rules are the ones the popup offers on Amazon until you have a rule of your own. Add one with a click, or type your own.

Suggested rules

Offered in the popup
  • Sponsored
  • fake-sounding reviews

More keyword rules

Free, run on your device
  • Sponsored
  • renewed*, refurbished*

More AI rules

Read what an item means
  • keyword-stuffed titles
  • reviews written in marketing language
  • reviews about shipping or packaging, not the product

Keyword rules or AI rules

Use a keyword rule for words you can name, and an AI rule for what you can only describe. Both work together on the same page.

Keyword rule

Hide items containing Sponsored

Best for fixed words like the Sponsored label. It matches whole words, and a star at the end covers the rest of the word, so renewed* also catches Renewed. Keyword rules run on your device, cost nothing and have no limit.

AI rule

Hide fake-sounding reviews

Describe what you want gone in plain English. Smart Filter reads each result or review and decides whether it matches your description. Each item checked against a rule costs one credit.

Set up the Amazon filter in three steps

  1. Install Smart Filter from the Chrome Web Store. It needs no account and no API key.
  2. Add a rule. Open an Amazon search page and click the Smart Filter icon. The popup suggests Sponsored and fake-sounding reviews; add one with a click or type your own.
  3. Choose how it looks. Pick Hide, Blur, Dim or Show only. Hide is the default: a hidden result leaves a quiet Hidden line, and Show brings it back.

Free to start

Keyword rules are free and unlimited. AI rules start with 1,000 free credits, then 50 a day.

Free

$0
  • Unlimited keyword and wildcard rules
  • Up to 1,000 credits to start, then 50 a day
  • One credit checks one result or review against one AI rule

More credits

Plans start at $5 a month for 20,000 credits and use credits only, with no free daily credits. A one-time top-up is $10 for 20,000 credits and never expires. See pricing.

What leaves your browser

Keyword rules run on your device and send nothing. AI rules send your rule and the text of each item to be classified, and only after you agree. Details are in the privacy policy.

Questions about the Amazon filter

How do I hide Sponsored results on Amazon?

Add a keyword rule with the word Sponsored. On a search page the label is part of each sponsored result's text, so the rule hides those results and leaves a Hidden line with a Show button. The label is translated on other storefronts, so use the word your storefront shows.

Which Amazon pages does it filter?

Search results and the customer reviews on product pages, on the main Amazon storefronts such as .com, .co.uk, .de and .co.jp. Other parts of a page, such as banners, are left alone.

Can an AI rule find fake reviews on Amazon?

An AI rule reads the first 400 characters of each review's title and body and decides whether it matches your description, for example fake-sounding reviews. It judges the text only and can be wrong, which is why every hidden review stays one click away.

Why does an AI rule also check search results?

Rules apply to the whole site, so an AI rule meant for reviews also checks search results and uses credits there. Turn the rule off in the popup when you are not reading reviews.

Is the Amazon filter free?

Keyword rules are free and unlimited. AI rules start with 1,000 free credits, then 50 a day. One credit checks one result or review against one AI rule, and plans and top-ups add more credits.

What does the extension send when it filters Amazon?

Keyword rules run on your device and send nothing. AI rules send your rule and up to 400 characters of each result's or review's text, with a random install ID and the extension version, and only after you agree; your name, your account and the page address are not sent.

Make Amazon a little quieter.

Free in the Chrome Web Store.

Add to Chrome

Smart Filter is an independent extension, not affiliated with Amazon.